As Digital Art Director for Finish Line/JD Sports, I was accountable for the digital customer experience for JD Sports US including creative direction, UX/UI design, marketing strategy, and brand presence across all customer touch points. I participated in translating the JD Sports brand to the US market, and contributed to the go-to-market efforts through UX/UI design for the website and app, building marketing materials, and defining brand guidelines for the US market. I directed a design team through defining the visual brand of JD Sports to create messages that resonate with our US customers, and managed the approval process of all digital experiences.